A guide to business
etiquette in Switzerland.
From being a hub for commodities trading, banking, and finance to its exceptional technology, engineering, and pharmaceutical industries, Switzerland is a towering business presence in Europe. As one of the wealthiest countries on Earth, success in business here can reap incredible financial rewards.
Beyond its economic prowess, however, Switzerland is also known for its unique business etiquette, which plays a vital role in forging successful professional relationships. Understanding and adhering to these customs can significantly impact your business interactions in this diverse and thriving nation.
Things to know about doing business in Switzerland
Finding success in Swiss business culture
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Punctuality
There's a reason many of the world's top watch brands hail from Switzerland. Punctuality is a way of life here, and vitally important in Swiss business culture and Swiss society overall. Being punctual is a sign of respect for your colleagues' time and showcases your professionalism. Lateness can be viewed as a lack of commitment and may harm your credibility, both in a Swiss business environment and outside of work.
Arrive on time for meetings, appointments, and work-related events. Or, even better, arrive 10 minutes early to showcase your organization and time-management skills.
Hierarchy
Swiss business culture emphasizes hierarchy and respect for authority. Decision-making processes often involve consultation with higher-ups, and the most senior-ranking individuals will have the final say. Employees and other parties are encouraged to voice opinions, ask questions, and contribute, but the final say stays with managers and those at the top of the hierarchy ladder.
Titles and positions are crucial, so always address individuals by their appropriate titles (e.g., Herr for Mr. and Frau for Mrs.).
Greetings
Handshakes are the norm for greetings in Swiss business culture. Maintain a respectful distance, reach out, and shake your colleague's hand. While greeting them, keep direct eye contact and smile warmly. Keep the whole exchange friendly and professional. While Swiss people appreciate politeness, excessive displays of emotion might be perceived as unprofessional.
Business cards
As an economic powerhouse, business cards are an important part of the culture in Switzerland. Stick to simple, smart, and clean designs, listing only the essential information like your name, contact information, and job title. It's a good idea to have your business cards printed in your native language as well as French and German to reflect the country's linguistic diversity. You should also make sure to bring a big supply, as exchanging business cards is very common.
Business cards are usually exchanged during initial meetings. Take a moment to read it before placing it in a cardholder or pocket. This thoughtful gesture shows attention to detail and respect for the card-giver.
Business attire
The dress code at Swiss companies is typically very formal, polished, and conservative. Outfits should be put-together, well-tailored, and chic. Well-fitted suits are appropriate for both men and women, and women can also opt for tailored dresses or skirts. Colors should be kept neutral and dark.
The Swiss also don't like showy displays of wealth, so keep jewelry and accessories to a minimum with understated pieces. Neatness and attention to detail are crucial, as your appearance reflects your respect for the occasion and the individuals you're meeting.
At some companies, casual Fridays are starting to catch on. But it's best to stick to formal business attire at first, especially for meetings.
Gift-giving
Gift-giving in Swiss business culture is not common and can even be seen as an attempt to influence decision-making. If you wish to express gratitude, a handwritten thank-you note is more appropriate.
If you wish to give a small gift to mark the end of a business deal or negotiation, a bottle of wine or something from your home country would be appropriate. Gifts shouldn't be extravagant or overly expensive, though.
Business meetings etiquette
As with other facets of Swiss business culture, business meetings here are very formal, efficient, and organized. Agendas are strictly followed, with little time for going off-topic or small talk. Discussions will be straight and to the point. It's also crucial to arrive prepared and ready to go; the Swiss are seasoned negotiators who can be tough but fair.
Scheduling and arrival
- Reach out to set up meetings well in advance.
- Be thoroughly prepared for the agenda at hand. Have enough paper materials for everyone, make sure you've rehearsed your presentation, etc.
- On the day of the meeting, arrive 10 minutes early in formal business attire.
Greetings and seating
- Greet your Swiss colleagues with handshakes, eye contact, and smiles.
- Address everyone formally by their proper titles.
- If this is your first time meeting someone, exchange business cards.
- Follow the host's lead for seating.
Discussion and negotiation
- The most senior person will typically kick off the meeting with an overview of the agenda.
- Be attentive, take notes, and maintain eye contact with those who are speaking.
- Stick to the agenda and avoid going off-topic.
- Never interrupt or talk over someone; wait your turn to speak and contribute.
- Be prepared to present your points logically and concisely.
- Give persuasive, well-thought-out, and researched arguments when negotiating.
- As the Swiss are tough negotiators, preparation is key; having enough supporting evidence and presenting it in a firm, polite, and concise way will help get your point across.
- Never raise your voice or get too animated or agitated; maintain a calm, professional demeanor.
- Be open and communicative.
Conclusion and follow-up
- Meetings will wind down with the appropriate tasks being assigned, discussions summarized, and next steps planned.
- Go around the room for handshakes and thank-yous at the end of the meeting.
- Send a follow-up email to the appropriate parties thanking them for their time.
Dining etiquette
Invitations to business lunches or dinners are common in Switzerland, offering an excellent opportunity to build relationships. It's also not uncommon for business meetings to be held during lunch or dinner as well.
Table manners are essential: Wait for the host to begin eating, and always keep your hands visible above the table. Engage in polite conversation, avoiding controversial topics, like religion, or asking too-personal questions. It's customary to pay individually, or the inviting party covers the bill.
It's also common for spouses to be invited to formal business dinners as well.
Things to know about doing business in Switzerland
- Body language: The Swiss don't like overly expressive body language, so keep things calm, centered, and neutral. Keep excessive hand gestures to a minimum and sit upright with good posture.
- Small talk: As the Swiss don't like to share details of their personal lives with strangers, it's inappropriate to ask personal questions soon after meeting someone. For small talk with Swiss business partners, stick to general or neutral topics, like sports, weather, food, and current events. Unlike in many other countries, it's also okay to broach politics during polite conversation here, as the Swiss are very open about politics.
- Interrupting: Never interrupt or talk over someone else who is speaking. This is extremely rude and will not be received well.
- Stick to deadlines: Swiss business culture values accountability and efficiency, so it's important to fulfill your commitments within the specified timeframe.
- Honesty: The Swiss people don't like to feel like they're being tricked or treated unfairly. Never hide or conceal information during business dealings. Keep things open and forthright.
Finding success in Swiss business culture
The Swiss take business very seriously and like to keep things professional. Efficiency, attention to detail, organization, and good time management are all prized qualities. Now that you understand more about business etiquette in Switzerland, you're well-equipped to navigate the intricate world of Swiss business interactions.
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