A guide to business
etiquette in Mexico.
Possessing the second-largest economy in Latin America, the 15th-biggest economy in the world, and successful industries in everything from manufacturing to aerospace and aviation, Mexico is one of North America's top economic powerhouses.
Conducting business with countries across the globe, and especially with its North American neighbors, businesspeople hoping to establish good business relationships in Mexico need to learn about this country's unique business etiquette and culture.
This comprehensive guide to business etiquette in Mexico covers essential aspects such as punctuality, hierarchy, greetings, business cards, dress code, gift-giving, and dining protocols.
Things to know about doing business in Mexico
Finding success in Mexican business culture
Travel well-informed with Travisa
Punctuality
As with many Latin American cultures, Mexicans have a more laid-back, relaxed, and flexible approach to punctuality. In Mexican society, it's perfectly acceptable to show up five to 10 minutes late to social engagements and most appointments, so the same is true in the Mexican business world. It's not uncommon for meetings to start a few minutes late due to traffic or other unforeseen circumstances. This is especially true in Mexico City, the country's economic hub, which is notorious for its traffic jams.
Even though Mexican businesspeople may arrive to work or meetings slightly late, that doesn't necessarily mean you should. As a foreign businessperson, it's best to arrive on time to demonstrate your respect for your Mexican counterparts' time. Some offices, factories, and work facilities may also have security measures and processes in place, which can take extra time. Arrive early to give yourself more flexibility and leeway.
Hierarchy
Mexican business culture tends to be hierarchical, with a strong emphasis on authority and seniority. It's essential to show proper deference to those in positions of power, addressing them using appropriate titles like 'Señor' (Mr.) or 'Señora' (Mrs.), followed by their last name, unless explicitly instructed otherwise.
Greetings
Mexicans are very outgoing and friendly people, so their greetings are similarly warm and welcoming. A firm handshake, accompanied by direct eye contact and a friendly smile, is the norm. If you have a closer relationship with your Mexican counterpart and have known each other for a while, a light hug or a pat on the back might be appropriate, especially among colleagues who have known each other for a while.
Even if the meeting is being conducted in English, it's a good idea to learn some basic Mexican phrases and words. Your Mexican colleagues will appreciate the gesture, and it'll help aid in communication and connection.
- Hello – Hola
- Goodbye – Adios
- Nice to meet you – Mucho gusto
- How are you? – ¿Cómo está?
- My name is... – Mi nombre es... / Soy...
- Thank you – Gracias
- Please – Por favor
Business cards
Business cards are hugely important in Mexican business culture. Make sure you bring plenty, as you'll always give cards to everyone present at meetings. One side of the card should be printed in your native language, while the other should have a Spanish translation. Keep the information simple, including just your name, rank, and contact information.
Business attire
In the major business centers of Mexico, like Mexico City and Guadalajara, the dress code is mostly formal and conservative. But in smaller towns and cities, it generally leans more business casual. A good rule of thumb, though, is that it's better to be overdressed than underdressed, so it's best to err on the side of business formal. Suits and ties are acceptable for men, and women will typically wear conservative dresses or tailored suits. Colors should be kept dark and neutral.
Gift-giving
Even though they're not required, exchanging small gifts after a first meeting is a nice gesture of goodwill and appreciation. The gifts should be simple and not too extravagant or expensive. Something thoughtful from back home would be a good idea, as it helps your Mexican colleagues get to know you and your life better.
If you're invited for a meal at someone's house, bring flowers as a gift for your host.
Business meetings etiquette
Here's what to know about the course of events during a typical business meeting in Mexico.
Scheduling and arrival
- Schedule meetings at least two weeks in advance, and follow up to confirm a week prior.
- Meetings can sometimes be postponed or canceled on short notice, so don't take offense if it happens.
- Arrive early or on time to the meeting.
- Be patient as you wait for your Mexican counterparts to arrive, which can take a while.
Greetings and seating
- Greet everyone, making sure to especially acknowledge the most senior person present.
- Exchange business cards.
- Take your seat following the host's guidance.
Discussion and negotiation
- The negotiation process can be slow and drawn out, so be patient during meetings.
- Pay attention, take notes, and listen well.
- Meetings may go longer than normal as new topics are introduced or the conversation goes off-topic.
- If your Mexican colleagues get very animated or loud during discussion, don't worry; it's cultural and shows that they're engaged and interested in the topic at hand.
- Be open, friendly, and involved.
Conclusion and follow-up
- Finish off the meeting by thanking everyone and making note of the next steps.
- Send a personalized follow-up email.
- Deadlines are flexible in Mexico, so keep the lines of communication open in case timelines need to be changed.
Dining etiquette
If you're coming to Mexico to conduct business, get ready to eat a lot and eat well. Business lunches, dinners, and even breakfasts are common practices and often leisurely affairs filled with conversation and laughter. Instead of being occasions for business talk, dining out in the Mexican business world is more about strengthening the bonds and relationships between the two parties.
Mexicans want to like the people they're doing business with and want to get to know you better. Be prepared to be asked questions about your family and personal life, and respond in kind. Focus on building rapport and getting to know your colleagues on a personal level.
Along with sticking to social conversations and avoiding shop talk, follow standard Western table manners, such as:
- Following the host's lead on where to sit
- Waiting for the host to start eating before you do
Mexican meals typically run long and late, so pace yourself. Your dining companions will also try to fight you over the bill, so if you want to be the one to pay, ensure the waiter has your card at the beginning of the meal.
Things to know about doing business in Mexico
- Personal relationships: Mexicans want to like the people they're in business with, which is why you should feel comfortable opening up and talking about personal matters with them.
- Face-to-face: Because Mexicans place such high value on creating strong relationships with their business partners, face-to-face meetings and gatherings are always preferred. The more times you can visit to build up the relationship, the better.
- Small talk: Most meetings will kick off with small talk. As a guest, it's a good idea to ask questions regarding Mexican culture and sports to start off conversations. Your Mexican colleagues will be happy to talk about their culture and lives, and will likely also ask you about yours.
- Personal space: Mexicans have a very relaxed attitude toward personal space, so don't be surprised if you find people standing pretty close to you. Standing further away comes across as standoffish or rude.
- Passports: If you'll be visiting manufacturing facilities or doing factory visits, bring your passport or a photo ID (like a driver's license) along for identification purposes.
- Be patient: Between bureaucracy and lengthy negotiating processes, it can take a while to close a deal in Mexico. Be patient and don't make your Mexican business partners feel rushed. The focus should be on crafting a sturdy, long-term partnership, and you don't want to jeopardize that by rushing the process along.
- Translator: If you don't speak Spanish and are unsure what level of English your Mexican colleagues have, offer to bring along or provide a translator.
Finding success in Mexican business culture
By understanding the particulars of Mexican business etiquette, you can navigate the Mexican business landscape with confidence and respect, fostering strong and enduring partnerships.
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